So ok, the main Olympic event is over and the Para-Olympics is in full swing – but there has been a repercussion the likes of which this blog has been going on about for years and has now frankly shocked telecom providers the world over.
It wasn’t just simply the demand that hiked up the usage, it was the fact that certainly here in the UK, the streaming was ALL in High-Def… So what am I talking about?
Well mobile/cell carriers anticipated and therefore allowed around a 20% increase in streamed media during the games. But when you add the blogs, sports pages, twitter, Face Book and just about everything else – they were staggered to find the usage for the average user rose by not the planned and predicted 20% – but a whopping jump to 80%… and this is without 4G services available in the UK yet!
Even the BBC were shocked, especially when their stream output at one point hit a stunning 2.7 Petabytes!! Well beyond the anticipated few hundred gigabytes… Obviously the knock on has been vast with Internet Service Providers struggling to cope, let alone to find that the High-Def throughput made most households in the UK exceed these so-called “fair usage policy’s” several times over within just a matter of days.
But this all comes back to the issues surrounding future planning and furthermore; High-Def technologies. The bottom line is you simply can’t transmit full HD over any distance to millions of TV viewers via standard radio waves and if they could, any terrestrial TV company would struggle to provide a true High-Def TV service to everyone, it really is almost impossible at present.
Well we can’t say they didn’t see this coming, but it’s fairly obvious that to build for tomorrow they’ll need to reconsider the vast throughput, quadruple it – then double it to understand the vast step up in streaming media if they’re to stand any chance. And just to be clear here, I suggested a long time ago that the absolute minimum they should be planning for is 200 GB’s per person, per month – or a Terabyte for an average family on a single connection…
Now, because of this level of High-Def, I think my estimate was conservative to say the very least…