Volvo Trucks Gift giveaway continues!!


When I first reported that Volvo Trucks were giving away free leather jackets as part of there ‘Worlds Strongest Truck’ promotion, not only was I astounded at the global hits I recieved on this site, but Volvo themselves could not believe the popularity of the promotion and number of global players.

As such they are continuing this promotion with a newly updated game…

Here is what Volvo have said about it…

In January, in conjunction with the launch of the world’s strongest truck, the Volvo FH16 700, Volvo Trucks introduced – a game site where players can compete for prizes by operating a truck in the virtual world. To date 1.2 million unique visitors from across the globe have played on the site. A new level of the game is now available.

 “After two months 1.2 million unique visitors is a sensationally high figure. Each visitor plays the game an average of four times. The total playing time is currently eighteen years,” says Niclas Hermansson, digital media communications strategist at Volvo Trucks.

Biggest success ever
“This is the biggest success I’ve ever seen for an online game,” comments Magnus Alm at Muskedunder, who developed the game for Volvo Trucks. “I’ve got several global launches under my belt, but nothing beats this.”

Self-marketing game
Remarkably, Volvo Trucks reached such a wide public without incurring any media costs. The game has been self-marketing, and has reached far beyond the traditional target groups such as truck owners and drivers. The game has been discussed on blogs and forums, and has generated so much interest that over 650 independent game portals have chosen to promote it.

1024x768_3Positive brand experience
By creating an absorbing and entertaining game, Volvo Trucks has reached a new audience worldwide, who has received a positive experience of the Volvo brand and learned more about the company and its products.

Worth many millions
“It would have cost several hundred thousand euros to achieve the same effect through paid media,” says Johan Steen, Senior Account Manager at Carat Sverige AB, one of Sweden’s leading media agencies. “What’s most impressive is the time spent by each unique visitor at the site – seven minutes on average.”

The next level of is now launched, featuring new environments and spectacular new and entertaining driving assignments – something that many players have requested. Every two weeks a new winner is announced, and he or she receives a prize in the form of an exclusive leather jacket from Volvo’s own FH16 collection.
The competition will continue until the end of May. The web address is



Published in: on 14 April, 2009 at 07:48  Comments (11)  
Tags: ,

The URI to TrackBack this entry is:

RSS feed for comments on this post.

11 CommentsLeave a comment

  1. how moch?


  2. how mach truck7oo


  3. Sounds like a great game I will check it out.


  4. maybe it could help in ongoing Driver training. Is it Driver CPC approved?


  5. I’ve been browsing online more than 2 hours today, yet I never found any interesting article like yours. It’s
    pretty worth enough for me. In my view, if all site owners and
    bloggers made good content as you did, the net will be a
    lot more useful than ever before.|
    I could not refrain from commenting. Well written!
    I’ll immediately snatch your rss as I can’t in finding
    your email subscription link or newsletter service. Do you’ve any? Please allow me recognize so that I may just subscribe. Thanks.|
    It is the best time to make some plans for the future and it is time to be happy. I have read this post and if I could I wish to suggest you some interesting things or advice. Maybe you could write next articles referring to this article. I want to read even more things about it!|
    It is perfect time to make a few plans for the longer term and it is time to be happy. I have learn this publish and if I could I wish to counsel you few interesting issues or advice. Maybe you could write subsequent articles referring to this article. I wish to learn even more things approximately it!|
    I have been surfing online more than three hours nowadays, but I by no means found any interesting article like yours. It is pretty value sufficient for me. In my opinion, if all website owners and bloggers made excellent content as you did, the net shall be a lot more useful than ever before.|
    Ahaa, its good discussion regarding this article at this place at this website, I have read all that, so at this time me also commenting at this place.|
    I am sure this article has touched all the internet people, its really really good paragraph on building up new blog.|
    Wow, this paragraph is pleasant, my younger sister is analyzing these kinds of things, so I am going to inform her.|
    bookmarked!!, I really like your blog!|
    Way cool! Some very valid points! I appreciate you penning this write-up and the rest of the site is really good.|
    Hi, I do think this is a great site. I stumbledupon it ;) I’m going to return once again since I bookmarked it.
    Money and freedom is the greatest way to change, may you be
    rich and continue to guide other people.|
    Woah! I’m really enjoying the template/theme of this blog. It’s simple, yet effective.

    A lot of times it’s hard to get that “perfect balance” between user friendliness and appearance. I must say you’ve
    done a great job with this. Additionally,
    the blog loads very quick for me on Internet explorer.
    Superb Blog!|
    These are actually impressive ideas in on the topic
    of blogging. You have touched some pleasant points here.

    Any way keep up wrinting.|
    I enjoy what you guys tend to be up too. This type of clever work and reporting!
    Keep up the awesome works guys I’ve included you guys to my own blogroll.|
    Hi there! Someone in my Facebook group shared this site with us so I came to check it out. I’m definitely enjoying the
    information. I’m bookmarking and will be tweeting this to my followers! Wonderful blog and amazing design and style.|
    I love what you guys are usually up too. This sort of clever work and exposure! Keep up the great works guys I’ve incorporated you guys to our blogroll.
    Hello would you mind stating which blog platform you’re working with? I’m planning to start my own blog soon but I’m having a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something completely unique.
    P.S My apologies for being off-topic but I
    had to ask!|
    Hello would you mind letting me know which hosting company you’re using? I’ve loaded your blog in 3 completely
    different web browsers and I must say this blog loads a lot quicker then most.

    Can you suggest a good web hosting provider at a honest price?
    Kudos, I appreciate it!|
    I love it when people come together and share thoughts.
    Great blog, stick with it!|
    Thank you for the auspicious writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you!
    By the way, how could we communicate?|
    Hi there just wanted to give you a quick heads up.

    The text in your post seem to be running off the screen in Internet explorer.
    I’m not sure if this is a format issue or something to do with web browser compatibility but I thought I’d post to let you know.
    The layout look great though! Hope you get the problem resolved soon.
    This is a topic that’s near to my heart… Cheers! Where are your contact details though?|
    It’s very effortless to find out any matter on net as compared to textbooks, as I found this article at this web page.
    Does your website have a contact page? I’m having problems locating it but, I’d like to shoot you an email.
    I’ve got some ideas for your blog you might be interested in hearing. Either way, great blog and I look forward to seeing it expand over time.|
    Hi! I’ve been following your weblog for some time now and finally
    got the courage to go ahead and give you a shout out from New Caney Texas!
    Just wanted to say keep up the fantastic job!|
    Greetings from Florida! I’m bored to death at work so I decided to check out your site on my iphone during lunch break. I really like the information you present here and can’t wait to take
    a look when I get home. I’m surprised at how quick your blog loaded on my mobile .. I’m not even using WIFI, just 3G .

    . Anyhow, great blog!|
    Its such as you read my mind! You appear to grasp a lot about this, such as
    you wrote the e-book in it or something. I feel that you simply could do
    with some p.c. to pressure the message home a little bit, but other
    than that, that is excellent blog. A great read.

    I will definitely be back.|
    I visited various websites except the audio quality for
    audio songs current at this web site is genuinely excellent.

    Hi, i read your blog from time to time and i own a similar one and i was just curious if you get
    a lot of spam remarks? If so how do you protect against it, any plugin or anything you can recommend?
    I get so much lately it’s driving me crazy so any support is very much appreciated.|
    Greetings! Very useful advice within this post! It is the little changes which will make the most important changes. Thanks for sharing!|
    I really love your website.. Excellent colors & theme. Did you make this amazing site yourself? Please reply back as I’m hoping to create my very own
    website and would love to learn where you got this from or exactly what the theme is called.
    Hi there! This article could not be written much better!

    Going through this article reminds me of my previous roommate!
    He constantly kept talking about this. I am going to send this information to him.
    Fairly certain he’s going to have a good read. Thanks for sharing!|
    Whoa! This blog looks just like my old one! It’s on a
    completely different topic but it has pretty much the same layout
    and design. Wonderful choice of colors!|
    There is definately a lot to find out about this topic.

    I love all the points you’ve made.|
    You made some good points there. I checked on the net for more information about the issue and found most people will go along with your views on this website.|
    What’s up, I read your blog regularly. Your writing style is awesome, keep doing what you’re doing!|
    I just couldn’t go away your website prior to suggesting that I really enjoyed the standard
    info an individual provide on your guests? Is going to be again regularly in order to check
    out new posts|
    I needed to thank you for this fantastic read!! I absolutely enjoyed
    every little bit of it. I’ve got you book marked to check out new things you post…|
    Hello, just wanted to tell you, I liked this blog post. It was helpful. Keep on posting!|
    I drop a comment whenever I especially enjoy a article on a website or I have something to contribute to the discussion. Usually it is triggered by the fire communicated in the post I looked at. And on this article Volvo Trucks Gift giveaway continues!! | The Wondering Brit. I was actually moved enough to post a thought ;) I do have a couple of questions for you if it’s allright.
    Could it be simply me or does it seem like a few of the remarks come across
    like they are left by brain dead individuals? :-P And, if you are posting on additional online social sites, I’d like to follow everything fresh you have to post. Would you list the complete urls of all your shared pages like your twitter feed, Facebook page or linkedin profile?|
    Hi there, I enjoy reading through your article. I wanted to write a little comment to support you.|
    I constantly spent my half an hour to read this website’s content daily along
    with a cup of coffee.|
    I constantly emailed this weblog post page to all my contacts, since if like to
    read it then my friends will too.|
    My developer is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using
    WordPress on several websites for about a year and am nervous about switching to another platform.
    I have heard excellent things about Is there a way
    I can import all my wordpress content into it?
    Any kind of help would be really appreciated!|
    Hi there! I could have sworn I’ve been to this site before but after going through a few of the articles I realized it’s new to
    me. Anyhow, I’m definitely happy I discovered it and I’ll be bookmarking it and checking back frequently!
    Great article! This is the type of information that are meant to be shared around the net.

    Shame on the seek engines for not positioning
    this put up upper! Come on over and visit my web
    site . Thanks =)|
    Heya i’m for the first time here. I found this board and I find It truly useful & it helped me out a lot. I hope to give something back and help others like you helped me.|
    Greetings, I do think your web site might be having browser compatibility problems. When I look at your website in Safari, it looks fine however, when opening in IE, it’s
    got some overlapping issues. I just wanted to give you a quick
    heads up! Besides that, wonderful blog!|
    A person essentially assist to make critically posts I’d state. This is the very first time I frequented your web page and thus far? I surprised with the research you made to create this particular submit amazing. Excellent process!|
    Heya i am for the first time here. I found this board and I to find It truly useful & it helped me out much. I’m hoping to offer
    one thing back and aid others such as you aided me.

    Hi! I just want to give you a huge thumbs up
    for your great information you’ve got here on this post. I’ll be returning to your site for
    more soon.|
    I all the time used to study paragraph in news papers
    but now as I am a user of web therefore from now I am using net for content,
    thanks to web.|
    Your mode of telling all in this paragraph is genuinely pleasant, every one can easily
    know it, Thanks a lot.|
    Hi there, I found your website by means of Google while looking for a related subject,
    your site came up, it seems good. I have bookmarked it in my google bookmarks.

    Hello there, simply was alert to your weblog thru Google, and found that it is truly informative.

    I’m going to be careful for brussels. I’ll appreciate if you happen to proceed this in future.
    Many folks can be benefited from your writing.
    I’m curious to find out what blog system you are utilizing? I’m having some small security problems with
    my latest site and I’d like to find something more secure. Do you have any recommendations?|
    I’m really impressed with your writing skills and also with
    the layout on your blog. Is this a paid theme or did you customize it yourself?
    Anyway keep up the excellent quality writing, it is rare to see a nice blog like this one today.
    I am extremely inspired with your writing abilities and also with the format in your blog.
    Is this a paid topic or did you modify it yourself?
    Either way keep up the nice high quality writing, it is rare
    to see a great weblog like this one today..|
    Hello, Neat post. There is a problem with your website in web explorer,
    could test this? IE nonetheless is the market leader
    and a large element of other people will leave out your fantastic writing due to this problem.
    I am not sure where you are getting your info, but great topic.

    I needs to spend some time learning more or understanding
    more. Thanks for fantastic info I was looking for this info for my
    Hello, i think that i saw you visited my web site so i came to “return the favor”.
    I’m trying to find things to improve my web site!I suppose its ok to use a few of your ideas!!


  6. Precisely how much time did it take u to create “Volvo Trucks
    Gift giveaway continues!! | The Wondering Brit”?

    It seems to have quite a lot of wonderful tips.

    Appreciate it ,Mellissa


  7. Thank you, I have just been looking for info about
    this subject for ages and yours is the greatest I
    have found out so far. But, what in regards to the bottom
    line? Are you sure concerning the supply?


  8. Wonderful goods from you, man. I’ve understand your stuff previous to and you’re just extremely magnificent.
    I really like what you’ve acquired here, certainly like what you are saying and the way in which you say it.
    You make it entertaining and you still care for to keep it
    wise. I can not wait to read much more from you.

    This is actually a great website.


  9. I every time spent my half an hour to read this weblog’s content daily along with a mug of coffee.


  10. Hi there, There’s no doubt that your site might be having internet browser compatibility problems.
    When I look at your website in Safari, it looks fine however, when opening in I.E., it has some overlapping issues.
    I simply wanted to give you a quick heads up!
    Apart from that, wonderful website!


  11. Thanks, I’m replying via IE and I’m not seeing any overlap at present. But I will keep an eye on it


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


Get every new post delivered to your Inbox.

Join 280 other followers

%d bloggers like this: